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Reinventing the CFO
- How Financial Managers Can Transform Their Roles and Add Greater Value

Date: 20-22 July 2010
Venue: Shangri-la Hotel, Singapore

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Why Attend?

Why Attend

The Reinventing the CFO Masterclass will enable you to…

  • Learn from best-in-class organisations such as Toyota, Handelsbanken, Southwest Airlines, Statoil, Cisco Systems, Ahlsell, Cognos, American Express, GE Capital, Unilever and many others
  • Liberate the organisation from burdensome controls (yet improve overall controls)
  • Simplify systems and reports
  • Build a high performance team
  • Earn the right to be a business partner
  • Support a more adaptive organization (reduce or even abandon budgeting!)
  • Implement rolling forecasts
  • Eliminate waste and reduce costs
  • Measure what matters
  • Improve governance and risk management
  • Implement a range of tools effectively
  • Prepare for and make these important changes
  • Manage the change

Your key benefits

  • Learn how to create a new vision for Finance
  • Learn how to make Finance a more lean and efficient operation
  • Learn how to become a valued and trusted business partner
  • Learn how to become a best-in-class Finance operation
  • Learn how to lead the transformation


"Today's CFO must be a change agent and catalyst for driving business growth within a strong controllership environment. This book helps define that vision with numerous best practices."
- Jim Parke, CFO, GE Capital

"Reinventing the CFO redefines the role of finance in the modern organization and will be beneficial for every CFO and finance manager. It is full of practical lessons that show how the finance operation can transform itself into a valued and trusted business partner by reducing detail and complexity and creating more time for analysis and performance insights."
- Gary Crittenden, CFO, American Express

"Radical decentralization and adaptive financial management have been the twin pillars supporting the remarkable success of Handelsbanken over the past 35 years. No one outside the bank has understood this better and in greater depth than Jeremy Hope as this book demonstrates. Reinventing the CFO shows how finance can really make a difference to long-term performance by liberating people from the tyranny of targets and top-down controls. Every CFO should read it."
- Lennart Francke, CFO, Svenska Handelsbanken

“As we push ahead with our reform effort to improve developmental effectiveness through better alignment of resources to strategic priorities and more explicit accountability for results, Reinventing the CFO offers an excellent guide and companion for the journey. Much of our change agenda incorporates Jeremy Hope's observations, not least around simplification, measurement and adaptive management”
- John Wilton, CFO, World Bank

“This course has opened our eyes to what Finance best practices really look like and how far we have to go to meet them”
- Delegate from UK

“Thanks for providing us with so many new ideas for transforming the finance function. We are now determined to put these ideas into practice”
- Delegate from Dubai

“This course is full of insights and case examples and has given us many ideas for improvement”
- Delegate from Malaysia