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Reinventing the CFO
- How Financial Managers Can Transform Their Roles and Add Greater Value

Date: 20-22 July 2010
Venue: Shangri-la Hotel, Singapore

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Day 1

Module 1: The Case for Change

  • The role of Finance in organizations today
  • Why the finance function is under pressure
  • Case study
  • YOUR case for change

Module 2: The New Vision for Finance

  • A new vision for finance
  • A roadmap for change
  • Featured case – American Express

Module 3: The CFO as Freedom Fighter

  • How to simplify systems and reports (transaction processing, budgeting, general ledger, reporting etc)
  • How to improve back office processes
  • How to improve the month-end close
  • Featured case – Cisco Systems

Module 4: The CFO as analyst and advisor

  • How to strike the right balance between control and decision support
  • How to build a high performance team
  • How to become a valued and trusted business partner
  • Featured case – GE Capital

Day 2

Module 5: The CFO as architect of adaptive management

  • How to manage through continuous planning cycles
  • How to make rolling forecasts the primary management tool
  • How to focus accountability on the relative improvement of teams
  • Featured case – Unilever

Module 6: The CFO as warrior against waste

  • How to use lean thinking to reduce costs
  • How to make central services responsive to internal customers
  • How to match capacity to current demand
  • How to improve investment decision-making
  • Featured case – Toyota

Module 7: The CFO as master of measurement

  • How to define team-based success and choose the right KPIs
  • How to use KPIs to build insightful reports
  • How to use KPIs to create a transparent organization
  • Featured case – Ahlsell

Module 8: The CFO as regulator of risk

  • How to set the highest standards of ethical reporting and behaviour
  • How to manage risk across the whole organization
  • How to approach uncertainty with an open mind
  • How to provide effective feedback controls
  • Featured case – Cognos Inc

Day 3

Module 9: How to use tools effectively (1)

  • How to use rolling forecasts effectively
  • How to use goal setting and incentive compensation models effectively

Module 10: How to use tools effectively (2)

  • How to use the balanced scorecard effectively
  • How to use lean thinking effectively

Module 11: The CFO as champion of change

  • How to make a compelling case for change
  • How to get started
  • How to gain the support of key people
  • Featured case – Public Sector case

Module 12: YOUR roadmap for change

  • Case study
  • What is YOUR vision for change?
  • What are YOUR challenges and barriers?
  • What is YOUR “elevator” speech to the CFO/CEO?

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