Overview

Platinum Sponsor

Amdocs is the market leader in customer experience systems innovation. The company combines business and operational support systems, service delivery platforms, proven services, and deep industry expertise to enable service providers and their customers to do more in the connected world. Amdocs’ offerings help service providers explore new business models, differentiate through personalized customer experiences, and streamline operations. A global company with revenue of $2.86 billion in fiscal 2009, Amdocs has approximately 18,000 employees and serves customers in more than 60 countries worldwide. For more information, visit Amdocs at www.amdocs.com.

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Corporate Sponsor

Juniper Networks offers a high-performance network infrastructure that helps service providers, enterprises and public sector organisations create value and accelerate business success. Our products and technology run the world’s largest and most demanding global networks. We help our customers stay ahead of the demands posed by the exponential growth in network users and end-points, while meeting the business imperatives for high performance, reliability and absolute security.

More than ever business transactions, organisational interdependence, and everyday life depend upon the secure and reliable availability of the global high performance network. Juniper offers a broad product portfolio, spanning routing, switching, security, application acceleration, identity policy and control, and management designed to give customers unmatched performance, greater choice and flexibility while reducing overall total cost of ownership. Our solutions ensure the reliability and availability of your network while protecting your business-critical assets from security threats.

From devices to data centers, from consumers to the cloud, Juniper Networks delivers innovative software, silicon and systems that transform the experience and economics of networking. The company serves more than 30,000 customers and partners worldwide, and generated more than $3 billion in revenue over the last year.

Additional information can be found at www.juniper.net.

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Associate Sponsor

Dialogic Corporation delivers cutting-edge technology that inspires its customers to create high-value multimedia solutions. A pioneer in enabling interactive mobile video, Dialogic provides voice and video technology for use in the cloud, in social networking applications, on premise, and in service provider networks. For service providers, Dialogic supplies multimedia engines for video, voice, conferencing, and fax, along with video gateways, border elements, and software to improve video quality. For the enterprise, Dialogic delivers cost-effective media gateways that seamlessly bridge TDM and IP networks for unified communications. Dialogic also supplies traditional hardware and leading-edge IP software for media and fax processing.

For more information, visit www.dialogic.com

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Value-added services is poised for exponential growth with more countries advancing towards 3G & 4G, enabling ever more services being offered over mobiles. The share of revenues from VAS is rising for telecom operators, as they go about adding more subscribers with declining ARPUs making the voice telephony business look unattractive.

Value Chain analysis of the Mobile VAS business has uncovered a trend wherein the constituents of the MVAS Value Chain, Content Developers, Content Aggregators, Platform Enablers, and Telecom Operators are growing into each other, adding wholesome value rather than satellite contributors. Currently, a host of applications are possible as part of Non-Voice offering for a telecom operator, most prominent being, SMS, MMS, person-to-person messaging to application-to-person and person-to-application messaging, mobile IM, mobile game, mobile music, mobile TV, mobile navigation, mobile search, mobile marketing, mobile stocks and mobile payment among others.’ – Research & Markets

For mobile operators, success of VAS has become important for their growth. This has led to a sharp focus on marketing & tie-ups and a somewhat limited focus on development of content. Most mobile operators are trying to innovate in their VAS offerings and create sharper differentiation for their offerings.

Operators are facing keen competition and the margins from their voice businesses are very declining. Therefore they are looking at VAS as the next wave for growth. It has become the flywheel of telecom growth and a large chunk of revenue for operators is likely to come from VAS services in the years to come.

An analysis of drivers reveals that increasing mobile penetration, growing popularity of mobile entertainment, rising income levels, declining ARPU and introduction of 3G is driving growth in the VAS sector.

Mobile VAS World Summit 2010 will draw together highly-regarded expert speakers from across the ecosystems of Mobile VAS to share their latest efforts in launching the projects and provide their vital business insights on how the business models can be developed for successful project implementations and the key challenges they have encountered. The highlights of the summit will be Case Studies to be presented by mobile operators in sharing their invaluable experience.

The following key issues will be addressed in depth with necessary Real World Case Studies:

• What are the latest trends and developments for Mobile VAS market in Asia?
• What are the strategy options for mobile operator in offering new innovative VAS?
• What are the key technological considerations for the mobile operators in their options of offering new VAS?
• What are the new developments in handset technologies? – Web-enabled handsets, Technologies for Video, Music & Games and Android-Based Smartphone
• What are the new opportunities for mobile operators, Content Developers, Content Aggregators, Platform Enablers in this market?
• What are the profitable and sustainable business models available for mobile operators and their relationship with vendors?
• What are the additional revenue generating channels for the various VAS offerings?
• What are the management issues concerning the business and technological interfaces between mobile operators, Content Developers, Content Aggregators, and Platform Enablers?
• How to develop an innovative VAS proposal?
• How to commercialize your new VAS?
• How to optimise ROI and increase ARPU in VAS offerings?
• How to be involved in global VAS business?
• How to study the life-cycle of VAS offered?
• How to manage and monitor the Service Level Agreement?
• How to set benchmarks for performance, security, innovation and profitability in delivering VAS?
• How to create differentiation by offering innovative VAS?
• How to develop strategic partnership with Content Developers, Content Aggregators, and Platform Enablers?
• What are the key considerations in developing a winning business model?