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Setting Up Your Winning Mobile Payments Projects

Date: 3-4 March 2010
Venue: JW Marriott Hotel, Kuala Lumpur, Malaysia

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Basics of smartcards, phones and smartcards in phones
  • Primer on RFID and contactless
  • Fundamentals of contactless payments and ticketing
  • How do multiple-application smartcards work? How will multi-application mobile contactless work?
  • What are the options for having NFC function in mobile phones? What are the interim/bridge options emerging in the market?
Business motivators
  • Why should you consider mobile contactless services at all? What contactless cards infrastructure for payments/ticketing is available in your market in Asia-Pacific?
  • How can you extend lead applications with rich, attractive and relevant value-added-services
  • What are the generic options for business models between mobile operators, banks and transport companies?
Options on supporting technology
  • Acceptance points for contactless cards
  • Phone; SIM options and availability; OTA issuance and post-issuance application management of smartcard applications in mobile phones

Planning; executing a pilot project
  • Why, what and when to pilot? Why and how to educate staff, merchants and trial participants
  • Metrics and results analysis from mobile payments, ticketing and value-added services
Migrating and scaling up to a full commercial service
  • Localizing generic business models to your own market in Asia-Pacific
  • Managing; sequencing application depth and width
  • Managing risky capex with managed services: taking the make/buy/hosted services decision

Time Module Module details
9:00 Smartcards basics Smartcard basics, reader-card interactions, history; evolution of smartcards
9:30 Basics of RFID and contactless Principles of RFID, difference b/n RFID and contactless, applications of each
10:00 Proximity transactions; applications Focus on proximity applications. Mobile payments and ticketing/toll and top-up/recharge
10:30 Coffee break  
11:00 ISO 14443, ISO 15693, Global Platform and EMV Role of ISO standards, types, key differences and implications. Status of relevant GlobalPlatform and EMV standards
11:30 MIFARE and other card applications Relation of MIFARE, FeliCa to ISO and their key points, MIFARE hands-on
12:15 Break-out session Group work on applying these technologies in individual markets of attendees
13:00 Lunch  
13:45 Near Field Communication basics Basics of ISO standards, need and benefits of NFC, IC and phone integration
14:15 NFC Forum specifications Tools for launching standards based services: Tag types, RTD, LLCP, NDEF and their use
14:45 Mobile contactless applications, phone simulator Card emulation, reader/writer mode and P2P applications, phone simulator to develop applications
15:15 Coffee break  
15:45 Alternative form-factors for mobile contactless Details and relative analysis of DIF-SIM, SD cards, embedded and stickers. Options on mobile wallets and user-interface (UI)
16:15 Break-out session Applying service options and handset options in individual markets
17:00 End of Day 1  


Time Module Details
9:00 Recap of key points from Day 1 Summary of Day 1 and results of break-out sessions
9:15 Mobile contactless: existing terminal infra. in Asia Overview and analysis of existing reader/writer terminals for payments/ticketing
9:30 Trusted Service Manager (TSM) Need, role and functions of a TSM with live demonstrations of OTA services. Security and trust requirements.
10:15 Options for TSM function implementation Options on make/buy/managed services and connectivity b/n different entities
10:30 Coffee break  
11:00 Starting a mobile contactless project What, why and how of a mobile contactless project; Business project plans
11:45 Case studies from Asia, Europe and North America Best practices from three different types of actual mobile contactless projects
12:15 Break-out session Application of learning to local cases in the markets of attendees
13:00 Lunch  
13:45 Building the business model for MNOs and banks Using business decision tools to build business models under uncertainty
14:30 Role of relevant, attractive value added services What value-added-services could help MNOS and smartcard issuers?
15:00 Illustrative VAS in more detail: Event ticketing Example of a service with details on partnerships, planning and money flows
15:15 Coffee break  
15:45 Back to the mobile contactless project: scaling up How to scale up a limited deployment to mass-market live services
16:00 What should the MNOs, banks and transport co. do? What each player in the value network needs to do in next 3-4 quarters
16:15 Break-out session Applying actionable deployment strategy & related tasks in attendees' market
16:45 Summary of key points from Day 2 Summary; key take aways for each organization, what to tell your manager?
17:00 End of Day 2  

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