Basics of smartcards, phones and smartcards in phones

• Primer on RFID and contactless
• Fundamentals of contactless payments and ticketing
• How do multiple-application smartcards work? How will multi-application mobile contactless work?
• What are the options for having NFC function in mobile phones? What are the interim/bridge options emerging in the market?

Business motivators

• Why should you consider mobile contactless services at all? What contactless cards infrastructure for payments/ticketing is available in your market in Asia-Pacific?
• How can you extend lead applications with rich, attractive and relevant value-added-services
• What are the generic options for business models between mobile operators, banks and transport companies?

Options on supporting technology

• Acceptance points for contactless cards
• Phone; SIM options and availability; OTA issuance and post-issuance application management of smartcard applications in mobile phones

Planning; executing a pilot project

• Why, what and when to pilot? Why and how to educate staff, merchants and trial participants
• Metrics and results analysis from mobile payments, ticketing and value-added services

Migrating and scaling up to a full commercial service

• Localizing generic business models to your own market in Asia-Pacific
• Managing; sequencing application depth and width
• Managing risky capex with managed services: taking the make/buy/hosted services decision

DAY 1
Time	Module	Module details
9:00	Smartcards basics	Smartcard basics, reader-card interactions, history; evolution of smartcards
9:30	Basics of RFID and contactless	Principles of RFID, difference b/n RFID and contactless, applications of each
10:00	Proximity transactions; applications	Focus on proximity applications. Mobile payments and ticketing/toll and top-up/recharge
10:30	Coffee break
11:00	ISO 14443, ISO 15693, Global Platform and EMV	Role of ISO standards, types, key differences and implications. Status of relevant GlobalPlatform and EMV standards
11:30	MIFARE and other card applications	Relation of MIFARE, FeliCa to ISO and their key points, MIFARE hands-on
12:15	Break-out session	Group work on applying these technologies in individual markets of attendees
13:00	Lunch
13:45	Near Field Communication basics	Basics of ISO standards, need and benefits of NFC, IC and phone integration
14:15	NFC Forum specifications	Tools for launching standards based services: Tag types, RTD, LLCP, NDEF and their use
14:45	Mobile contactless applications, phone simulator	Card emulation, reader/writer mode and P2P applications, phone simulator to develop applications
15:15	Coffee break
15:45	Alternative form-factors for mobile contactless	Details and relative analysis of DIF-SIM, SD cards, embedded and stickers. Options on mobile wallets and user-interface (UI)
16:15	Break-out session	Applying service options and handset options in individual markets
17:00	End of Day 1

 

DAY 2
Time	Module	Details
9:00	Recap of key points from Day 1	Summary of Day 1 and results of break-out sessions
9:15	Mobile contactless: existing terminal infra. in Asia	Overview and analysis of existing reader/writer terminals for payments/ticketing
9:30	Trusted Service Manager (TSM)	Need, role and functions of a TSM with live demonstrations of OTA services. Security and trust requirements.
10:15	Options for TSM function implementation	Options on make/buy/managed services and connectivity b/n different entities
10:30	Coffee break
11:00	Starting a mobile contactless project	What, why and how of a mobile contactless project; Business project plans
11:45	Case studies from Asia, Europe and North America	Best practices from three different types of actual mobile contactless projects
12:15	Break-out session	Application of learning to local cases in the markets of attendees
13:00	Lunch
13:45	Building the business model for MNOs and banks	Using business decision tools to build business models under uncertainty
14:30	Role of relevant, attractive value added services	What value-added-services could help MNOS and smartcard issuers?
15:00	Illustrative VAS in more detail: Event ticketing	Example of a service with details on partnerships, planning and money flows
15:15	Coffee break
15:45	Back to the mobile contactless project: scaling up	How to scale up a limited deployment to mass-market live services
16:00	What should the MNOs, banks and transport co. do?	What each player in the value network needs to do in next 3-4 quarters
16:15	Break-out session	Applying actionable deployment strategy & related tasks in attendees' market
16:45	Summary of key points from Day 2	Summary; key take aways for each organization, what to tell your manager?
17:00	End of Day 2

For more details, please email us with your full contact details to enquiry@symphonyglobal.com