Conference Highlights & Workshop Programme

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Conference Programme

Conference Day One – 17 March 2010, Wednesday

INDUSTRY UPDATES

Securing Mobile Financial Services in Asia: 2010 & Beyond

• Mobile Financial Services Eco-System and Key Stakeholders
• Mobile modalities and associated vulnerabilities (WAP, Client-based and SMS)
• Mobile threat landscape in Asia today - Risks and Countermeasures
• Balancing user experience with security requirements
• The Operator’s and Aggregator’s role in Over-the-air security
• Support Model and Best Practices

A Road Map to the Future of International Mobile Money Transfer

• The players in the money (value) transfer ecosystem today and tomorrow
• Impact of transparency on the market – case examples
• Money transfer corridors with biggest potential for Mobile Value Transfers (MVT)
• Alternatives to money – some international MMT development is hindered by regulations, however international MVT is possible
• Business model for international mobile airtime top-up – case examples

INDUSTRY ADDRESSES – Mobile Money Transfer/Mobile Remittance & Microfinance & Banking the ‘Unbanked’

Operator Case Study – Challenges & New Opportunities in Mobile Money Transfer: A Case Study in Implementation of GCASH

• GCash Refresher
• Top 3 challenges for MMT
• How can mobile banking be more successful
• How can multi-sided networks be increased
• Leveraging on existing infrastructure to develop the network

Enabling Mobile Money Domestically and Internationally

Operator Case Study – Microfinance and Mobile Money for Financial Inclusion in South Asia – The Big Bangs

Operator Case Study – “WING – One Year On”

• Overview
• Implementation challenges of Cambodia
• Mobile payments regulation
• Using WING for small business services
• Marketing methods

CASE STUDIES FROM BANKERS, REMITTANCE PROVIDER & MICROFINANCE ENTERPRISE – Mobile Money Transfer/ Mobile Remittance & Mobile Banking

Banker Case Study – Accelerating Mobile Banking: Lessons From the Frontline (Case Study: ANZ New Zealand)

Banker Case Study – Absa Mobile Banking Case study with a Focus on Offering Mobile Money Transfer Services in South Africa

• A view in the growth of Mobile Banking at Absa
• A hollistic look at Mobile services offered at Absa
• Bancassurance and cross services offered via the Mobile channel
• An innovative way for Money Transfers in SA

Banker Case Study – Meeting the Needs of the Mass in India for Mobile Remittance

• The Bank ( I represent)
• The Eco System and Evolution MMT
• Mobility – Today and Tomorrow
• Mobile Money Transfers - Global Scenario
• Indian Perspective for Mobile Banking/MMT
• A case study – UMobile
• What banks in India will do
• The Road ahead

Banker Case Study – New Business Processes for Mobile Banking and Remittances

How Mobile Money Can Be Used to Support Microfinance?

• Mobile Phone Banking Penetration: Philippine Rural Banks Experience
• Practical Issues between Mobile Money Issuers & MFI Partnerships
• Roadmap: Preparing MFIs to Promote Mobile Money and Mobile Financial Services
• The Business Model For MFIs to offer and use Mobile Money
• Issues and Lessons Learnt form Pilot Tests: Operational, Public Acceptance, and Regulations
• Overcoming Cash In/Cash Out Constraints in the rural areas
• Developing Mobile Money Ecosystem

Remittance Provider Case Study - Western Union's Experience in Providing Mobile Remittance

• Insights from live pilots around the globe
• The "partnership" model and why it makes sense
• Agents as a critical component of mass market deployment

PANEL DISCUSSION: - Tapping on the Commercial Opportunities and Tackling the Challenges in Offering Mobile Financial Services for the Banks

Opportunities and Benefits:

• New channel to reach customers
• Competitive edge
• Decrease in customer service cost
• Reinforces bank’s position as an innovator
• Operational efficiency
• Call centre volumn reduction

Challenges:

• Technical aspects
• Cash-in and Cash-out issues
• Cost to customer issues such as connectivity cost
• Security issues
• Dealing with multi-intermediaries of mobile operators in delivering the services to the customers
• Commercial model

Conference Day Two – 18 March 2010, Thursday

INDUSTRY UPDATES

Banking the Banked – Experiences Launching New M-Commerce Services in Europe and Africa

• Rabo Mobiel as a GSM MVNO in The Netherlands
• Experiences in Mobile Payments, NFC and Low-Value Payment Trials
• Applying M-Commerce Best Practises in Africa
• M-Commerce Case Studies: Zambia, Tanzania and South Africa

BUSINESS CASES SHARED BY TECHNOLOGY PROVIDERS

Payment Infrastructure for the New Age of Consumer Payments – including the "Unbanked"& "Uncarded"

• Opportunities - new payment methods is creating to meet the needs of unbanked customers
• Limitations of these - both in cost/deployment, as well as fragmentation at retail level, which is limiting services available to user communities

Evolution from Prepaid Solutions to Mobile Commerce

• Piggy-backing on success of prepaid transaction services
• Understanding market needs and user behaviour to extend m-commerce offerings
• Expanding the mobile commerce universe with BOP-focused solutions

Case Study – Capitalizing on the Wave of Mobile Payments - A telco perspective

• Who is the ideal mobile wallet provider in the value chain?
• Is the telecom operator restrained to enabling mobile payments (via SIM rental etc.), or is there additional value to grasp?
• Operator opportunity - from proximity to remote ticketing and P2P payments
• Co-operative models with banks and enterprises - a starting guide

Broadband Technologies for Mobile Money Transfer

• Overview of Current broadband technologies and Market Trends
• Evolution of Mobile Broadband Technologies
• Impact of Mobile broadband Technologies on applications such as Location-based services, mobile search, mobile browsing, mobile health monitoring, mobile payment, near field communication services, mobile advertising, etc.
• Technology Options for Delivering M-Commerce Services
• Impact of NFC Technologies on Mobile Money Transfer
• Technologies for banking the unbanked
• Technology Developments in Mobile Handsets
• Impact of smart phones on User-friendly and Secure Mobile Payments

Mobile Financial Services in the Emerging Markets

TRANSIT PROVIDER’S CASE STUDIES (NFC)

Transit Provider Case Study – The Challenges of Implementing m-Payment in Transit

• Typical NFC environment for transit
• initialisation, usage and top-up
• Viable business model
• market size
• cost drivers
• Supporting technology
• NFC handphones, processing system
• Interoperability and certification
• The non-transit factor

OPERATOR CASE STUDIES – NFC, Mobile Messaging & Regulatory Issues

Operator Case Study – Challenges of Mobile Commerce in Developing Countries

• Trust
• Regulation
• Take up and cost
• Banking for the masses
• What it takes to cater to local needs
• Adapting to what the customer wants at a profit

Operator Case Study – Advanced mPAY’s Experience in Deploying M-Payment

• Company Overview
• Market Opportunity
• Business Concept
• Key Success Factors

Operator Case Study – Mobile Money Business Opportunities for the Operator

Operator Case Study - Way forward to Face the Challenges of mCommerce within Bangladesh Context

• Bangladesh Telco Industry Overview
• mCommerce Ecosystem Analysis
• Citycell mRemittance Business Plan and Model
• Recent mCommerce Regulatory Update and Development in Bangladesh
• Bangladesh Inward Remittance Market Analysis
• mCommerce Competitive Landscape in Bangladesh
• Key Challenges to roll out mCommerce ecosystem
• Way Forward

Operator Case Study – Accessing Financial Regulation

• Mobile Experience
• Anti-Money Laundering (AML) and Combating of Financing of Terrorism (CFT)
• Mobile Operators Role
• Prudential Regulation: Deposits, Payments and E-money
• Outsourcing and Use of Agents

PANEL DISCUSSION: Developing Strategic Partnership & Best Business Model to Profit from M-Commerce Services

• Business and Technological Considerations
• Profitable & Sustainable Business Models
• Additional Revenue Generating Channels

Plus :

Pre-Conference Workshop : Mobile Marketing, Advertising and Commerce Workshop: Tools for Navigating the Industry Ecosystem, 16 March 2010

Post-Conference Workshop : How to Build and Calculate A Successful Business Case for Mobile Banking? 19 March 2010