Overview

Corporate Sponsor:

Associate Sponsor:

M-Commerce World Summit 2010

Encompassing:

• Mobile Money Transfer & Mobile Remittance
• Mobile Payments & NFC Technologies
• Mobile Banking
• Banking the Unbanked & Microfinance Services
• Mobile Marketing & Advertising
• In Search of the Best Business Model & Strategic Partnership Alliance to Profit from Mobile Financial Services

Conference: 17-18 March 2010
Pre-Conference Workshop: Mobile Marketing, Advertising and Commerce Workshop: Tools for Navigating the Industry Ecosystem, 16 March 2010
Post-Conference Workshop: How to Build and Calculate A Successful Business Case for Mobile Banking? 19 March 2010

Shangri-La, Singapore

According to a Juniper Research report, the international mobile money transfer market is expected to see an impressive growth in the near future. It seems that the market will grow beyond the US$65 billion mark by 2014, due to gross transaction values, which will be mainly driven by the migration of workers that are based in developed countries.

‘The value of mobile payment transactions is forecast to expand 68% annually and reach almost $250 billion in 2012 from $29 billion in 2008. By then, according to Arthur D. Little, proximity payments will represent 51% of the total m-payment transactions.

A key factor influencing the potential for m-payments in any market - developed or emerging - is the banking infrastructure. M-payments have a greater opportunity in markets where the banking network is relatively less developed, acting as a competitive service channel.

ADL expects m-payment transactions in developed markets to grow 56% yearly, representing a little over a third of the total transaction value by 2012. That same year, emerging markets will grow by 76% yearly and account for about two-thirds of the total.’ – Telecom Asia

Another survey done by Mercatus and sponsored by Visa found that the banks that offer mobile financial services can increase their new customers acquisitions by as much as sixty percent.

Mercatus also found that the current pace of mobile adoption is exceeding that of past innovations, such as ATMs, debit cards, and online banking. About a third of consumers are using or at least considering using mobile financial services in the next year. Based on its findings, Mercatus even projects that mobile financial service adoption will exceed the use of online banking by 2015.

"Owing to its rapid pace of adoption, mobile is a market that offers a clear first-mover advantage. Banks that act soon, and aggressively deploy mobile financial services, will capture a clear market opportunity to aggressively deploy mobile financial services," said Bob Hedges, Mercatus managing partner. "Banks that delay will risk losing their best customers to the competition."

A Case Study-Filled Event!

Case Studies will be shared with real-world experiences by highly-regarded speakers from Mobile Operators, Banks, Credit Card Providers, Mobile Transfer Networks, mWallets, ‘interoperability hubs’, Transit Provider, Handset Manufacturers, Technology and Equipment Providers at M-Commerce World Summit 2010.

Addressing Key Issues of M-Commerce!

With the theme of ‘In Search of the Best Business Model & Strategic Partnership Alliance to Profit from Mobile Financial Services’, this summit also provides the platform for panel discussions to address the following key issues which are of concern to the stakeholders who are within the M-Commerce ecosystems :

• How the regulatory environment would impact the development of M-Commerce market?
• What is the outlook of M-Commerce market in Asia in 2010 and beyond?
• What are the M-Commerce services that are launched successfully and what are the challenges faced by the stakeholders?
• What are the profitable and sustainable business models available?
• What are the new strategies to capture the mass market?
• What are the additional revenue generating channels through deployment of M-Commerce?
• What are the management issues concerning the business and technological interfaces between banks and mobile operators?
• How to optimise use of current technologies?
• What are the security issues of m-payment systems to be addressed?

Market leaders will also provide updates on latest technology development at this conference.

In Search of the Best Business Model & Strategic Partnership Alliance to Profit from Mobile Financial Services!

M-Commerce stakeholders are continually seeking for the best business model and strategic partnership which are essential for their successful deployment of M-Commerce services to ensure that they gain a significant market share and achieve good ROI. Find the answers to your questions at this event!

Pre-Conference Workshop

A strategic Pre-Conference Workshop on ‘Mobile Marketing, Advertising and Commerce Workshop: Tools for Navigating the Industry Ecosystem’ will provide participants with a hands-on and in-depth study of Mobile Marketing Best Practices, Industry Ecosystem Structure, Players and Business Models.

Post-Conference Workshop

An informative and interactive Post-Conference Workshop on ‘How to Build and Calculate A Successful Business Case for Mobile Banking?’ will provide the participants a ready and effective business plan which they can implement immediately back in their office.

Save More By Registering Early!

We look forward to your active participation at this Must-Attend event on M-Commerce. If you have a stake in M-Commerce, you will not want to miss this event on 16-19 March 2010 in Singapore!

Register early to enjoy more savings! So register online now to secure your seats.